We love using the Eureka discount vouchers to drive the
customer journey and influence either ‘next visits’ or as a
tactical influence to shop in another department.
As we also have the loyalty module it means we can target
specific customers based on spend levels, specific product
purchases or blanket across all shoppers.
The functionality means that it is flexible, it can be time
scheduled and we have measured success rates of some
offers at over 11% redemption – apparently above the
Sainsbury model redemption rate.
The other great feature is you don’t have to use it as a
voucher at all. If you have a key message to communicate…
it can simply deliver information relating to purchases,
recipes or even events.